Thursday, May 17th, 2012
Subway has struck gold with its product integration with The Biggest Loser, the successful NBC show.
According to Nielsen statistics, The Biggest Loser had the best product placement in the United States (US) for 2009. Subway scored an astounding 344 on the researcher?s Brand Opinion Index. It finished ahead of Kids Crooked House and Vaseline, which were featured in different television shows.
In terms of quantity, Jay Leno had the most product placement occurrences with over 1,000, and WWE Monday Night Raw finished second.
Subway?s product placement in The Biggest Loser seems like a seamless fit. Subway promotes a healthy lifestyle, while The Biggest Loser contestants are looking to lose weight. The Subway sandwiches offer consumers a full stomach for fewer calories.
