Saturday, February 4th, 2012
United Entertainment Group (UEG) is the preeminent agency at the convergence of advertising and entertainment. Formed by President and CEO Jarrod Moses and leading Hollywood talent agency United Talent Agency (UTA), UEG is an innovative, new-age entertainment marketing and branding company devoted to building brand-specific properties and creating entertainment-based marketing solutions for major consumer brands. UEG’s clients include high profile brands such as Procter & Gamble, Estee Lauder, Build-A-Bear Workshop, Williams-Sonoma and Frito Lay.
UEG Studios has built out its strategy for production of content across multiple platforms whereby UEG partners brands with leading writers, producers & talent from the world of TV, film and literature. Furthermore, it will offer a targeted and proprietary distribution pipeline across Web, TV and OOH media for that content, resulting in "a true multi-platform offering," says Jamie Elden, Head of UEG Studios. Elden comes to UEG as a expert in the field of digital branded entertainment and content distribution, having created & led the digital/branded entertainment division at Alloy Inc. Elden continues, "With the way people consume content in today’s climate UEG is perfectly positioned within the TV, Film and Digital landscape to deliver brand immersion around current talent, shows, movies and media. The launch of UEG Studios serves as an extension of UEG’s capabilities.
Services provided by UEG Studios will include:
* Original content solutions
* Custom video for brands
* Upfront film & TV opportunities
* Branded entertainment
* Access to proprietary content distribution pipelines
The creation of UEG Studios, and the hiring of Jamie Elden, reinforces the United Entertainment Group’s commitment to this discipline. Recent work in digital development areas include the following projects:
Estee Lauder recently engaged UEG to help reinvent the way two of their brands were tapping into the digital space to drive awareness of new products and e-commerce sales.
For the launch of Very Hollywood Michael Kors, UEG took a high-value content and social media-driven approach to drive awareness and reinforce the fragrance’s strong Hollywood inspiration among a younger target.
LAB Series engaged UEG to develop a strategy and digital content to enhance and expand their voice to include more brand dialogue that related directly to their male consumers’ lifestyle ? many aspects of which are enhanced by the brand.
For more information please visit: www.uentgroup.com
