UK government lays out product placement restrictions

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Updated: February 5, 2010

The UK government is reconsidering plans to allow locally-produced television shows to feature product placement.

The product placement ban will make it difficult for brands to be featured in TV shows.

Ben Bradshaw, the media minister, recently highlighted product placement restrictions in the Guardian newspaper.

Apparently, introducing product placement in local areas has been a very complicated process.

Reports claim that the latest restrictions will be disappointing to product placement advocates and advertisers, who lobbied for product placement because they needed extra income.

Andy Burnham, who was Bradshaw?s predecessor in the minister, was against product placement. Burnham believed that product placement would ruin the integrity of television shows.
 

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