Friday, February 10th, 2012
(http://www.researchandmarkets.com/research/000146/now_you_see_it_t) has announced the addition of the "Now You See It – TV Program Sponsorship & Product Placement in China" report to their offering.
In Now You See It, presents the first independent investigation into the intensely grey area of second category or soft advertising across Chinas broadcast, film, new media and publishing sectors.
From official regulations to the reality of product placement in privately-funded TV dramas, Now You See It is the first report to reveal the operators exploiting these revenue streams and how they do it.
Now You See It reviews advertising industry growth and reveals how sponsorship became an ingrained part of Chinese media culture. With case studies, statistics and insight from the players, we will unveil the full extent of second category advertising in China.
Key Topics Covered:
Executive Summary
I. Introduction
II. MARKET OVERVIEW
* Advertising Sector
* Content Sector
* Measuring Value
III. MARKET DYNAMICS: THE STAKEHOLDERS
* Background
* Agencies & Brands
* Producers, Distributors & Broadcasters
* Government
* Consumers
IV. POLICY & REGULATION
* Background
V. NEW SARFT MEASURES
* Advertising Airtime
* Public Service Announcements
* News & Current Affairs
* TV Dramas
* Banned Categories
* Restricted Categories
* Sponsor Protection
VI. PROGRAM SPONSORSHIP & PRODUCT PLACEMENT THE STAGES
* Background
* Production/Event Sponsorship
* Distribution/Syndication Sponsorship
* Broadcast Sponsorship
* Post-Broadcast Sponsorship
VII. PROGRAM SPONSORSHIP & PRODUCT PLACEMENT THE GENRES
* Film & TV Drama
* Entertainment
* Sport
* Olympic Activation
* Factual
* Children
* Transformers
* Destination Sponsorship
VII. PRODUCTION SPONSORSHIP CASE STUDY: Ugly Betty
* The Players
* Deal Synopsis
* Executive Interview: Arturo Cesares Cortina, Televisa
* Executive Interview: Mateo Eaton, Mindshare Invention
* Lessons
