Audi launches branded entertainment Webisodes for Olympics

Published on February 16, 2010 by David Castillo · No Comments

Audi will be broadcasting a series of Webisodes during the Olympics to continue leveraging its sponsorship of the US Ski Team. The auto manufacturer?s campaign includes promoting the shorts on Facebook and Justin.tv.

Each 15-minute episode will take a behind-the-scenes look at the team as it pursues the gold medal.

Last month, Audi ran a branded entertainment documentary on NBC about the ski team?s preparation for the Games.

The Webisodes will be hosted by two injured US skiers and will be broadcasted on Facebook, Justin.tv, and a US Ski Team site.

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