Thursday, May 24th, 2012
Experts estimate that product placement on Coronation Street is worth ?330,000 a week.
Margaux Matris, a brand analysis firm, uses technology to assess brand exposure in sporting events to look at the appearance of products in television programmes to estimate their value.
The company analyzed the value of a week of product placements on the show. It also studied product placement opportunities for brand advertisers.
The producers tried to conceal the brand appearances; however, analysts still noticed six product placements, including a Nokia mobile phone.
The company said that cereal boxes, drinks, and toiletries, racked up three minutes of air time per week.
