Friday, February 10th, 2012
ZenithOptimedia has launched Newcast, a division that focuses on cross-platform marketing and branded entertainment.
The America-based unit will be carrying similar units from Europe and Asia. By April, the company hopes that its coverage will extend to 18 markets.
?Newcast will create comprehensive engagement platforms helping brands to develop a deeper relationship with their consumers beyond the 30-second spot,? explained Dave Ehlers, the president of Newcast and the managing director of ZenithOptimedia.
Susan Joseph Smith?a senior managing director for Newcast, US?says that the company needs to expand its focus past the traditional upfront process. She is looking for opportunities that offer more creative freedom in brand messaging.
