Saturday, February 4th, 2012
Britain is on for product placement. And according to research, product placements will make a big splash in commercial television.
Lightspeed Research investigated which programmes should contain product placement and 58 percent of participants said soap operas.
Only 36 percent of the poll participants said that product placement would affect their enjoyment of their TV shows. However, 81 percent of the poll said that product placements would influence their purchasing decisions.
On the other side, networks and producers are more than happy to welcome a new revenue stream.
The government has confirmed that it will legislate product placement. Regulators will come up with a list of prohibited products for product placement, including alcohol and fatty foods and drinks.
Source: MediaWeek
