Russia has tight guard on television product placements
Published on March 3, 2010 by David Castillo · No Comments
Russia?s Federal Antimonopoly Service is focusing on product placement in movies broadcasted on television.
By Russian law, advertising cannot comprise more than 12 percent of air time. However, if product placement were to be permitted, this law would have to be modified. Or else, broadcasters will face penalties.
Selected product placements can also be penalized by the government. Prohibited product placements include alcoholic beverages.
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