Friday, February 10th, 2012
Iris is set to launch its branded entertainment unit, which will focus on producing advertiser-funded content in several platforms.
Iris Studios will allow clients to be actively involved in the production process, as well as content planning and development process.
Iris? executive director, Shaun McIlrath, will head the unit along with Henry Scotland, the company?s director of experiential marketing.
The new unit will have a new creative team, which specializes in television content.
The first project will focus on the second series of Sony Ericsson?s Pocket TV, a mobile branded music show that has live sessions and interviews with promising artists.
