Friday, February 10th, 2012

Apple product placement dominated 2009

Published on March 9, 2010 by   ·   No Comments

Last year, the Apple brand dominated the product placement industry.

In the 44 films that topped the box office for at least one weekend, an Apple product placement was seen in at least 18 of them?that?s equivalent to more than 40 percent.

The statistic excludes several other Apple product placements in movies that did not top the box office.

Here?s a rundown of some of the product?s other movie appearances: Drag Me to Hell, Orphan, Hurt Locker, Its Complicated, Funny People, etc.

In addition to these movie appearances, Apple also had several placements on television, like on Jimmy Fallon and Regis and Kelly.
 

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