Saturday, February 4th, 2012
Carat and Beiersdorf Inc. confirm Carat?s appointment as its new agency for media planning and buying services.
The appointment, announced today, is following a four month review process that select agencies including incumbent OMD took part in.
As its new agency of record, Carat, an Aegis Media Group company, will provide media strategy, planning and buying services for Beiersdorf?s NIVEA, NIVEA for Men, Eucerin and Aquaphor brands within the US. Beiersdorf will continue to work with OMD?s Green Room Entertainment for its branded entertainment initiatives.
Nicolas Maurer, Vice President of Marketing for Beiersdorf Inc. commented, ?We were extremely impressed by Carat?s strategic vision and thorough understanding of our consumers? media mind set. Through insightful targeting of our consumers, Carat will help us maximize our media investment and increase efficiencies. The full integration of our media planning efforts will build larger, even more breakthrough programs.?
Martin Cass, President of Carat, added ?On behalf of the entire Carat team, and the Aegis Media group, we are delighted to be working with Beiersdorf here in the United States. They are a company that shares our consumer-led approach, and we can?t wait to start working together.?
Beiersdorf Inc partners with creative agencies TBWA and Draft FCB for its creative work.
About Beiersdorf AG
Beiersdorf AG, headquartered in Hamburg, Germany, is a leading international company of branded consumer products for skin and beauty care. Beiersdorf stands for leading international brands like NIVEA, Eucerin, la prairie, Juvena, Labello, 8×4, Futuro, Florena, Hansaplast/Elastoplast and Tesa, 125 years of experience in research and development, and strong international presence. For more information, visit www.beiersdorf.com.
About Carat
Carat, an Aegis Media Group company, is a global independent media communications network, with over 100 offices in over 80 countries. Carat provides a full range of services including media and market research; communications planning; media planning and buying; multicultural communications; corporate trade; branded entertainment; direct and digital marketing; experiential and sponsorship services; and marketing analytics and consulting. For more information, visit the company’s website at www.carat.com.
