American Idol refreshes Coke product placement

Aside from getting consistent ratings, American Idol has also had consistent product placements. The renowned singing contest has deals with Vitamin Water and AT&T.

One of its first product placement partners is Coca-Cola. Typically, Coca-Cola branded glasses are situated at the judge?s desks. Whenever Simon Cowell quenches his thirst, the audience sees him drinking from the branded glass. Now, the soda manufacturer is raising the ante.

Coca-Cola now has a digital branded logo on screen for selected segments in the show.