Thursday, May 17th, 2012
The Celebrity Apprentice is back for another season, and so is Kodak.
This Sunday?s episode will feature celebrity contestants who will be tasked to create a storefront for Kodak. Each episode will also feature a ?Kodak moment??an online contest that lets viewers select and submit their favorite moment in a show, and winners will be picked by draw.
This is Kodak?s third season with The Apprentice, which is hosted by Donald Trump. The latest season of the reality series began March 14.
The show is one of Kodak?s biggest branded entertainment productions. The brand uses the show for marketing; and occasionally a venue to launch products and campaigns.
?It’s a platform that produces for us,? asserted Lesley Dance, the VP of brand marketing for Kodak.
