Thursday, May 17th, 2012
MDC Partners, the renowned holding company, is now diving into television production and branded content.
The company has a majority stake in Shout Media, which is led by producer Michael Rourke. Apart from producing television shows, Shout will also develop branded entertainment contests for clients represented by MDC shops.
Rourke has already worked on ?Pregnant in Heels??a show that centers on a Manhattan maternity expert who arranges baby showers, nursery decorations, and others. The Bravo series has already announced a pick-up, and the launch date will follow shortly.
Rourke is also involved in productions for the upcoming Oprah Winfrey Network and Fox.
Shout will work on branded content for several companies, including Domino?s Pizza and Delta Air Lines.
Miles Nadal?MDC?s CEO?says that the company will look for new and inventive platforms for branded entertainment. He says he wants the campaigns to engage the consumer.
