Thursday, May 17th, 2012
Yahoo News, Reveille, and Toyota are working together to produce a new Web series, which will expound on the news provider?s most clicked-on story on a daily basis.
The series titled ?Who Knew?? is aimed at providing browsers with a short feature on lesser known facts and aspects about Yahoo News topics.
Toyota will use the Web show to promote the Toyota Avalon. The car manufacturer will be mentioned as a sponsor and will receive a branding element within the show.
The series will be one of Yahoo?s campaigns that will extend their efforts to the branded entertainment realm. The search engine has been successful in short form content.
Reveille, on the other hand, will help in the production tasks of the series.
