HP and Microsoft on Sex and the City 2

Published on April 27, 2010 by David Castillo · No Comments

In the upcoming ?Sex and the City? sequel, Carrie Bradshaw and her friends will carry Hewlett-Packard (HP) laptops that run Microsoft Windows.

In the first movie, the characters used the Macbook.

Microsoft is investing millions in the ad campaign for Windows 7. The company is trying to market the component as ?cool? and ?trendy.?

The arrangement is a financial deal for HP, which worked with Warner Brothers to promote the movie and HP products. The movie will also include appearances of HP and notebook computers. Sarah Jessica Parker will even appear in HP television commercials, print ads, and internet ads.

Readers Comments (0)

Subscribe Today

Have You Read?

Battleship product placements can’t help it from crashing in the box office

Battleship, the film which is based on the classic board game, has crashed on the box office, taking with it 13 ... [+]

A good girl doesn’t have to Behave – but her hair should

Styling spray Behave partners with web soap Miss Behave for finale episodes HOLLYWOOD, CA (May 18, 2012) – This partnership sounds like ... [+]

YouTube unveils new branded entertainment channels from Electus

Recently, YouTube promised to integrate more than 100 original channels of exclusive programming and branded entertainment. With the introduction of numerous ... [+]