Friday, February 10th, 2012

Russia cracks down on product placement

Published on April 29, 2010 by   ·   No Comments

Russian television stations may have to decrease their commercial breaks if they want to continue allowing product placements.

Reports say that the Office of the Federal Antimonopoly Service (FAS) says that product placement should occupy the time allocated for commercials.

The FAS might be considering regulating product placement. The organization penalized product placements in 2003, so this move is nothing new.

Reports claim that FAS is now investigating TNT, which has allegedly violated several provisions in the advertising law.
 

Readers Comments (0)




Subscribe Today


Have You Read?

nickelodeon branded entertainment

Nickelodeon branded entertainment

Nickelodeon just acquired another branded entertainment asset. The popular children’s brand has acquired “Life with Boys”—a 22-episode series starring Torri Webster and ... [+]
ACMA product placement

No regs for digital product placement in Australia

What’s the difference between product placement and digital product placement? Simple answer: one is regulated and the other isn’t. And that’s ... [+]
The Middle Product Placament

The Middle Product Placement

ABC’s “The Middle” is taking product placement to a whole new level. In one of its latest episodes, the comedy series features ... [+]