Russia cracks down on product placement
Published on April 29, 2010 by David Castillo · No Comments
Russian television stations may have to decrease their commercial breaks if they want to continue allowing product placements.
Reports say that the Office of the Federal Antimonopoly Service (FAS) says that product placement should occupy the time allocated for commercials.
The FAS might be considering regulating product placement. The organization penalized product placements in 2003, so this move is nothing new.
Reports claim that FAS is now investigating TNT, which has allegedly violated several provisions in the advertising law.
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