Thursday, May 17th, 2012
Kraft Foods is launching a new marketing campaign with the help of National CineMedia (NCM).
The two companies will create short-form branded entertainment segments for different Kraft brands, including Oscar Mayer Lunchables and Ritz crackers.
The segments will be played on NCM?s FirstLook pre-feature program, which will be aired on its digital network.
?This new cinema campaign perfectly fits with our strategy to reach audiences in more engaging ways and drive a deeper connection with our brands,? explained NCM. ?. It is also the very first advertising initiative in the U.S. that will include both Kraft Foods and Cadbury brands.?
