Thursday, May 17th, 2012
LG has invested in a product placement in ?Iron Man 2,? which recently was released in cinemas last weekend.
The electronics company will launch its newest phone, the LG Ally, with a big time marketing campaign. LG has remained quiet about the specifications and details of the phone and its tie-in with the movie.
?LG Ally is the first Android device to boast an Augmented Reality application?currently exclusive to LG,? the company said in a recent press release. ?Consumers who purchase LG Ally can download the Augmented Reality app, featuring exclusive Iron Man 2 content, at www.lgim2.com or by texting 95173 from their mobile phone. Present throughout Iron Man 2, LG Ally allows users to explore and experience Augmented Reality through built-in applications and software. A touch screen handset featuring a full slide out QWERTY keyboard, the Ally is the ultimate complement for technology enthusiasts who, like Tony Stark, expect nothing but the best. LG Ally will be available May 20.?
The movie and the phone will be the center of an event that will take place in New York City.
