Clikthrough partners with ELLE for interactive fashion launch

Clikthrough is partnering with ELLE Magazine for an interactive fashion launch.

?ELLE represents one of America?s largest and most prominent fashion magazines and is well known for being an industry leader and driver of new trends,? explained Abe McCallum, CEO of Clikthrough, in an email. ?We are honored to partner with ELLE in launching a revolutionary new in-video shopping experience.?

The first release of the partnership will be worked through NET-A-PORTER, which will allow browsers to buy items in videos from the e-commerce site.

Clikthrough is also integrating with Facebook Connect and allows ELLE visitors to participate in the site, where they can post comments, vote in polls, rate items, etc.

?ELLE Magazine is the first company to take advantage of Clikthrough?s Facebook Connect functionality and we expect many more customers to sign-up as Facebook becomes a larger component of everyone?s social marketing strategies,? commented McCallum.

For more on the ELLE/Net-A-Porter video, check out:  http://shopsondemand.elle.com