Product placement in Iron Man 2

Updated: May 11, 2010

Audi, Dr. Pepper, Dick?s, and Oracle combined for over $3 million worth of expenditures on product placements in Iron Man 2, according to Front Row Analytics.

These four brands combined for 53 seconds of on-screen exposure.

?Companies like Audi, Dr Pepper, Oracle, and Dick?s Sporting Goods are making their mark by taking part in such a great and influential form of product placement,? explained Eric Smallwood, Vice President of Project Management for Front Row Analytics. ?Each company is able to showcase their product to a mass audience which proves they are cutting edge, and a brand that is a force to be reckoned with in their respective markets.? 

The premiere of Iron Man 2 received a worldwide box office estimation of $133,600,000.

Tony Stark drove an Audi R8 Spyder and a can of Dr. Pepper was displayed on a table in his house and on a building banner. The Dick?s Sporting Goods brand was displayed on a water bottle, which Stark used during a sparring session, while Oracle had many building signs all throughout the film.


One Comment

  1. Joan Smith

    September 29, 2010 at 12:40 am

    I also thought I saw a Penske truck in the video clip.

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