Ford product placement in American Idol

Published on May 18, 2010 by David Castillo · No Comments

Ford has hooked up with American Idol for a promotional video for the auto manufacturer.

The final three contestants of American Idol?Crystal Bowersox, Lee DeWyze, and Casey James?casually mention the video shoots during interviews. They also include Ford in their official status updates, which could be included in their contracts.

Ford videos have become a weekly bonding experience for the contestants. While they perform individually, they do these promotional video shoots together.

According to the status updates of the final three, today will be the final Ford photo shoot.

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