NBC sees future in online branded entertainment and product placement

Published on May 18, 2010 by David Castillo · No Comments

Branded entertainment and product placement are on the rise. And NBC Universal Digital Studio (NBCU) is taking advantage.

The two-year old production unit is planning to increase its production of branded content.

Brands can approach the studio to produce content and agree on an advertising package, which may include product placement. NBCU?s most recent success came with CTRL, a branded ten-episode Web series.

There was even a dedicated site that featured episodes of the online series, and it included branded games, photo galleries, character bios, and a blog.

NBCU is poised to reap the benefits for putting the series online. It allows the fans to watch the series from anywhere, giving the series premium advertising opportunities.

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