Thursday, May 24th, 2012
Product placement has been proven to have positive effects on building brand identity. This is what was behind the mind of the people from Snapple when they booked a product placement on the season finale of Celebrity Apprentice.
Research says that the appearance increased the beverage?s popularity. The Brandweek Buzz, a weekly consumer study performed by YouGov, indicates an increase in the buzz score of Snapple after it appeared on Donald Trump?s reality show.
YouGov interviews 5,000 people each week day from a US sample. The respondents are selected from a pool of 1.5 million individuals online.
In Celebrity Apprentice?s finale, the finalists (Holly Robinson Peete and Bret Michaels) raced to create a new flavor for Snapple along with a 30-second TV spot. The show had extra ratings due to Michaels? sudden brain hemorrhage during mid-season.
Peete created Compassionberry Tea, while Michaels made Trop-a-Rocka. Snapple had unmatched exposure for the finale appearance, based on the buzz scores from the study.
Source: BrandWeek
There is no Brett Michael Snapple to be found ANYWHERE!! There is an abundance if Holly’s flavor- I’m so disappointed in Snapple right now!
[...] Snapple gets a product placement deal on “The Apprentice.” [...]
I’ve been buying 4 packs of Bret Michael’s Top A Rocka Snapple iced tea every week and this week I went to 5 stores and could not find any on the shelves. Only Holly’s flavor was available. Get those shelves stocked here in Las Vegas!
Have you tried other stores?