Thursday, May 17th, 2012
After its first foray into advergaming with Matmi two years ago, Asda has revisited the branded entertainment specialist for another promotional summer campaign.? ?Make A Save? was released today to celebrate the World Cup, and highlights Asda?s unrivalled commitment to continually lowering prices and saving customers money every day.? The game will be seeded with leading social and game networks, and includes a Facebook Connect link to boost the speed and reach of its viral spread.
Trevor Field, head of marketing for digital and financial services at Asda, said the supermarket was keen to use a variety of communications channels to reach its consumers: ?We wanted the game to be fun and interactive, and show that every single save we make is given back to our customers by lowering the prices of products they put in their basket each and every week.? With more and more people playing games online and sharing information on social networks, ?Make A Save? seemed the perfect way to strike a chord with customers and get them involved in sport over the summer.? Matmi?s track record in advergaming and integrating social media made them the obvious choice.?
MD at Matmi, Jeff Coghlan, has high hopes for the game?s success:? ?We?ve included a lot of different elements so that ‘Make A Save’ encourages extended play times and high return rates.? Being able to post scores and challenge friends via players? Facebook pages introduces a potent social media aspect to the game to boost the speed and reach of its viral spread.? Combine that with our partnerships with top gaming sites, and you can instantly appreciate the awareness-spreading potential of this game for Asda.? We have high hopes for a summer season of gaming success for Asda with ?Make A Save?.?
The ?Make A Save? game includes links through to Asda?s UK website featuring its ?Love The Game? campaign which is also running in-store.? ?Love The Game? promotions include technology, football merchandise and party goods.? Asda is already the biggest food takeaway retailer in the UK, and expects to sell over 18,000 pizzas and 22,000 curries every 90 mins this weekend, as well as 130,000 tonnes of coal for ?braais? (BBQs).
About Make A Save: http://asda.makeasave.com/
As the goalkeeper in ?Make A Save?, players face five football strikers, each intent on landing their shot in the net.? The object of the game is to save at least three of the five shots over seven increasingly challenging levels, scoring points for each save and valuable multipliers for consecutive saves.? Randomly, the football will transform into a more tricky object to catch; a super-fast cuddly toy, a nastily curving turnip or a wayward beach ball.
Players can choose a male or female goalie and add their personal nickname for the global high score table.? Successfully completing each level, goalies celebrate with the Asda ?tapping bottom? move, and can post their score to their Facebook page and challenge their friends to play.? Billboards show players? scores, saves and misses throughout, and display offers from Asda which the company will be able to update regularly in-game.
About Matmi
Established in 2001, Matmi specialises in branded entertainment and is a guiding light in the ever-changing landscape of digital marketing.? Experimenting on own-brand releases first ? online and on mobile – means we can be first to market for our clients with proven, highly effective and cutting edge digital marketing strategies and tactics.
Socialisation and engagement are the new genre of online advertising and our clients in this field include Asda, Cancer Research, Comic Relief, EMI Music (Gorillaz, Lily Allen, Iron Maiden), ITV and Vimto Soft Drinks.? Find us at www.matmi.com (but there?s every chance a piece of our award winning work will find you first).? Enjoy.
Source: Matmi
For more information, please contact:
Jeff Coghlan, big cheese, Matmi New Media Designs, 07921 620499 / jeff@matmi.com
Penny Lines, Matmi’s marketing maid, 07932 158845 / penny@matmi.com
Helen McTaggart, Corporate Communications, ASDA, 0113 241 8198.
