Thursday, May 17th, 2012
Microsoft has signed Chevrolet as its first ad partner attached to the Kinect Xbox 360 gaming interface.
Volt, Chevrolet?s electric car, will have a product placement in ?Kinect Joy Ride??one of the first games designed for the Xbox 360 Kinect sensor.
The game is set to be released on November 3, the same date when the Kinect device will be made available to the public. The campaign will also include other Microsoft platforms.
Previously named Project Natal, Kinect is an Xbox add-on that allows motion-detected gaming.
When Kinect Joy Ride is launched, gamers will see a product placement of the Volt on the home screen. Clicking on the ad will redirect gamers to a landing page, where they can unlock the Volt car.
To boost promotional efforts, Chevrolet and Microsoft will set up Kinect kiosks during related events.
