Thursday, May 17th, 2012
China is not Hollywood, but the republic?s movies are starting to apply tinsel town advertising methods?specifically product placement and branded entertainment.
In Xu Jinglei?s ?Go Lala Go,? the main character woes her love interest by giving him a hot cup of Lipton tea when he was fatigued. Analysts say that the movie is a perfect example of a good product placement.
Apart from Lipton, other companies sponsored the film?s budget as well to appear on the screen.
Product placement is young and bustling in China, and it should be recognized for its excellent growth prospects.
Metersbonwe, a sports apparel company from Shanghai, recently paid to appear for less than a second in the blockbuster hit, ?Transformers 2: Revenge of the Fallen.? The company built on this placement with a TV spot that featured a Transformer chasing a boy to give him a branded shirt. Reports say that the company sold more than 10,000 Transformers shirt in its flagship shop in Shanghai after the ad efforts were launched.
The general observation is: product placement and branded entertainment are making a home for themselves in China. While they are not as strong and common there as they are in the United States (US), industry experts say that, for now, having them there is already a great sign.
Source: XinhuaNet
[...] The prospects for branded entertainment and product placement in China are pretty darn good. [...]
Its a big market. They just need to put rules in place to make product placement work better.