Expenditures for product placement for television, internet, video games, and other media declined in 2009 after three consecutive years of double-digit gains, based on a recent study from PQ Media.
The Media Global Branded Entertainment Marketing Forecast 2010-2014 shows the first decrease in overall spending on branded entertainment in the United States (US). Previously, the industry was recording double-digit gains and consistent growth.
The decrease in spending included branded placements and event marketing.
Despite the decrease, the PQ Media report believes that there will be solid growth for the industry in the future. The researchers forecasted a 5.3 percent increase in total branded spending by the end of the year.
Even if you factor the spending dip, the industry still managed to perform better than traditional advertising in 2009.
Source: The Hollywood Reporter