Louis Vuitton product placement in the World Cup final

Published on July 13, 2010 by David Castillo · 2 Comments

Spain is not the only winner of the 2010 World Cup. During the finals, Louis Vuitton had one of the most noticeable product placements in sports history. The FIFA trophy was presented by Fabio Cannavaro on the pitch inside a monogrammed Louis Vuitton travel case.

The one-of-a-kind case was specially handcrafted at Louis Vuitton?s workshop in Asni?res, Paris. Fashion aficionados will recognize the unmistakable trademark of classic Louis Vuitton luggage line.

There have been no confirmations if the team brought the trophy back to Madrid in its travel case.

Fabio Cannavaro carries the World Cup trophy in a Louis Vuitton case

Readers Comments (2)

CannaLover says:

July 13, 2010 at 2:13 pm

never before has a Louis not been the sexiest piece in a photo. God bless D&G for dressing the Italians and making LV look so good. Love it.

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Break.com Branded Entertainment Interview and Other News at INSIDE PRODUCT PLACEMENT says:

July 15, 2010 at 4:20 pm

[...] Louis Vuitton gets in some product placement at the World Cup. [...]

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