Tuesday, May 22nd, 2012
iTVX will provide branded entertainment measurement for IFC and Sundance Channel, utilizing the researcher?s proprietary? tools that measures ? the quality, impact, recall? and effectiveness of integrated brand exposures on television, film, web-video, mobile and other short form content such as music videos.
According to Forester Research, and Kantar Media, branded entertainment within content continues to fuel double-digit growth in 2010.
?iTVX helps IFC and Sundance Channel quantify the unique value and environment that each network brings to a sponsor?s campaign,? said Daniel Marcu, VP of Research for IFC & Sundance Channel.? ?We?re excited to work with iTVX to demonstrate the significance of our sponsorship model and bring a new level of ROI to our clients.?
?Today?s broadcaster are creating branded entertainment deals that use multiple platforms to deliver a common brand message.? iTVX is providing new tools and strategic learning?s that will help broadcasters and entertainment marketers better understand the effectiveness of these branded entertainment campaigns.?? ?We are very impressed with the integration quality IFC and Sundance Channel are delivering to their clients,? said Frank Zazza CEO of iTVX.
About iTVX:
iTVX is the leading global product placement and branded entertainment valuation company providing insights and solutions that will enable marketers and content providers make better branded entertainment decisions. iTVX?s website address is www.itvx.com.
About IFC
IFC creates and champions authentic, original content that is “Always On. Slightly Off.”? Since 1994, IFC has cultivated television programming that challenges the conventions of storytelling.? Today, IFC continues to embrace content with an indie perspective.? Original series – headlined by brand-defining scripted and sketch comedy – air alongside an extraordinary collection of films and cult TV shows.? Long and short-form original content inspired by music, web, gaming, animation, news, and culture is available on multiple platforms.? IFC provides viewers access to must-see festivals and events around the country, like the Film Independent’s Spirit Awards and SXSW.? IFC.com features exclusive video, podcasts, blogs, news and reviews cultivated and written by industry experts.? The network’s On Demand offering, IFC Free, gives fans the opportunity to watch select content from IFC whenever they want.? IFC is a subsidiary of Rainbow Media Holdings LLC.
About Sundance Channel:
Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different.? Bold, imaginative and uncompromising, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries and original programs.? Launched in 1996, Sundance Channel is a subsidiary of Rainbow Media Holdings LLC.? Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression.? Sundance Channel’s website address is www.sundancechannel.com.
Source: iTVX
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PRESS CONTACTS:
iTVX
Gary Cogland
914-633-9111 x140
gary@itvx.com
Rainbow Media
Jaime Saberito
646-273-3628
jmsaberito@rainbow-media.com
