Thursday, May 24th, 2012
iTVX, the global leader in branded entertainment measurement, has extended its capabilities to provide agencies and brands with actionable valuations, insights and learnings for the growing digital sector of integration in Webisodes, Music Videos, and User Generated Content.
Forrester Research reported that 80% of ANA members agreed that branded entertainment will play much more of a role in television advertising and 46% of advertisers plan to spend more on Web Video in 2010.
?There?s a big appetite for marketers to maximize their investments and the digital space offers strong, cost effective, opportunities to execute innovative integrations.? We selected iTVX because they place a premium on brand integrations as a viable tactic and we need to be sure we have our hands around solid ways to subjectively quantify customer branded entertainment impact.? says Mary Shirley, Director Digital Client Services at Horizon Media.
Frank Zazza CEO of iTVX concurs. ?Webisodes stimulate active awareness compared to passive TV placements.? Our analysis has indicated that advertisers can receive a 2 to 3 times return on their investment?.? ?Horizon Media is taking a very progressive approach with web-video content ? our relationship with them is notable as their Trident Layers sponsored web-series ?Webventures of Justin and Alden? marks the first branded web series iTVX is measuring with our new generation analytics? said Zazza.
Currently, iTVX is planning to release a Web Video Pre-Valuation Tool that supplies advertisers with hundreds of web video benchmarks. Clients will be able to search the data by Market Value, Q-Ratio?, Quality and Predictive Recall. This qualitative data combined with current web analytics will give clients 360 actionable insights for better branded web decisions.
About iTVX:
iTVX is the leading global product placement and branded entertainment valuation company providing insights and solutions that will enable marketers and content providers make proactive branded entertainment decisions.? Contact Gary Cogland 914-633-9111 x140 or visit the company?s website at www.itvx.com
About Horizon Media:
Founded in 1989, Horizon Media, Inc. is the largest U.S. independent media services company. Horizon?s core mission, ?To create the most meaningful brand connections within the lives of people everywhere,? is focused on helping clients sell products and build brands through insightful marketing counsel, and delivered through effective negotiation and placement, Horizon?s holistic approach to brand marketing and development has resulted in estimated billings of $2 billion and established the company as the fastest growing agency in the industry. Headquartered in New York City with a full service office in Los Angeles, Horizon also has offices in San Diego, and Amsterdam, Netherlands. Horizon is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit the company?s website at www.horizonmedia.com.
Source: iTVX
