Gorillaz Go Mobile in iPhone and iPad App

Matmi and Gorillaz join forces to bring ?Escape From Plastic Beach?, the latest Gorillaz game, to the iPhone, iPad, and iPod Touch.

Escape to Plastic Beach is a 3D (Unity) action game in which Murdoc floats and fights above Plastic Beach HQ on his Doom Glider to foil 2D?s repeated escape attempts whilst battling ghost pirate ships, and a mix of other hazards and obstacles.

Designed especially for the tilt controls of the iPhone, iPad and iPod Touch, and featuring eight exciting levels of gun-toting, gliding actions in full 3D, designs from Jamie Hewlett, and music and voice-overs from the band themselves, ?Escape From Plastic Beach? is a must-have game app for any Gorillaz fan.

?Escape to Plastic? Beach Features

????????? Eight Exciting Levels ? Fight, fly and fire your way through eight levels of Gorillaz action with varied goals and missions and a whole bundle of hazards and enemies to deal with.

????????? Amazing 3D graphics ? Plastic Beach is recreated in full 3D, with designs from Jamie Hewlett.

????????? Awesome Sounds ? Soundtrack from the Plastic Beach album and voiceovers from the band themselves!

????????? Global Scoreboard ? Compete against your friends or even total strangers by posting your score to the official Gorillaz scoreboard.

Source: Matmi

About EMI Music

EMI Music is one of the world?s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin.

About Matmi

Established in 2001, Matmi specialises in branded entertainment and is a guiding light in the ever-changing landscape of digital marketing.? Experimenting on own-brand releases first ? online and on mobile – means we can be first to market for our clients with proven, highly effective and cutting edge digital marketing strategies and tactics.

Socialisation and engagement are the new genre of online advertising and our clients in this field include ASDA, Cancer Research, Comic Relief, EMI Music (Gorillaz, Lily Allen, Iron Maiden), ITV and Vimto Soft Drinks.? Find us at www.matmi.com (but there?s every chance a piece of our award winning work will find you first).? Enjoy.

Contacts:

Josh Saunders, Head Of Technical And Creative Digital Marketing, EMI Group UK, 0207 752 5255 / 07909 998108, josh.saunders@emimusic.com

Stuart Freeman, EMI Group UK PR, 0207 752 5297, Stuart.Freeman@emimusic.com

Jeff Coghlan, big cheese, Matmi New Media Designs, 07921 620499 / jeff@matmi.com.
Penny Lines, Matmi?s marketing maid, 07932 158845 / penny@matmi.com.