Friday, February 10th, 2012
Newcast, a specialist division of ZenithOptimedia, has enlisted the services of iTVX to evaluate and measure branded entertainment activity developed on behalf of their clients.
According to Kantar Media, branded entertainment continues to fuel double digit growth in what has become a challenging media environment.? Newcast was formed to meet ZenithOptimedia?s client demand for integrated solutions and non-traditional activation in media strategies.? iTVX?s insights focus on the appraisal of Quality, Impact and TruMarket? Exposure Value of brand integration and is rooted in a strong understanding of brand marketing objectives.
?As branded entertainment becomes a larger portion of client?s spending, accountability and measurement is imperative when evaluating opportunities,? said Dave Ehlers, President of Newcast, EVP Managing Director at ZenithOptimedia.? ?After an extensive review of branded entertainment measurement groups, Newcast has aligned with iTVX due to their shared philosophy on the need for clear value metrics.?
?Partnership with iTVX enhances our existing measurement tools and allows Newcast to deliver best practices and true category insights to our clients, ensuring brand personality is aligned with content and opportunity through impactful investments,? said Susan Joseph Smith, SVP Managing Director, Newcast.
?As branded entertainment plays a greater role in a marketer?s communication plan, the need for proactive metrics continues to grow as a priority? said Frank Zazza, CEO of iTVX.? ?Newcast is taking a leadership position in this area and are proving that they are the ROI Agency?.
Source: iTVX
About iTVX:
iTVX is the leading global product placement and branded entertainment valuation company providing insights and solutions that will enable marketers and content providers make proactive branded entertainment decisions.? Contact Gary Cogland 914-633-9111 x140. www.itvx.com.
About ZenithOptimedia, The ROI Agency:
ZenithOptimedia, The ROI Agency, is committed to ensuring that each client receives a better return per media dollar invested than any of their competitors.
Ranked by the Research Company Evaluating the Media Agency Industry (RECMA) as the second largest, fastest-growing agency in the US, ZO has recently welcomed a world-class roster of new clients including:? Verizon, Nestl?, Twentieth Century Fox, Payless Shoes, Ubisoft, Harrah?s Entertainment, Jenny Craig and Reckitt-Benckiser. ZO?s new business success and the retention and expansion of existing client partnerships have also garnered RECMA?s highest three and six-year agency performance scores.
A leading media agency in the US, as part of ZenithOptimedia Worldwide, the agency operates 215 offices across 72 countries globally.
For further information contact:
Tim Jones, Chief Executive Officer, North America
Phone: 212-859-5100
Email:tim.jones@zenithmedia-na.com
