Thursday, May 24th, 2012
[PR-inside] — Scenario UK Limited has become the first product placement company to sign up to marketing and media solutions website Getmemedia.com 
http::/www.getmemedia.com/ , in order to bring their increasing number of advertising opportunities to a wider audience of marketers and agency planners.
With the government?s decision to allow product placement on UK TV after changes
in EU legislation earlier this year, and the most recent announcement that paid for product placement is soon to be available on UK commercial TV and radio, companies such as Scenario have been developing more opportunities for advertisers to take advantage of.
Categories which can take advantage include perishables, vehicles, mobile phones, financial commerce and furnishing, with opportunities to be seen in soaps, dramas, UK film, linear TV and Video On Demand (VOD).
?Interest from advertisers in product placement is growing,? says Geraldine Coyle, Managing Director, Scenario UK. ?And, with a paid-for trading model shortly to be in place in the UK, this is an exciting new era for our industry. The reason we have joined Getmemedia.com is to reach out to the wider marketing community, tell them about the opportunities and thus drive product placement further into mainstream campaign planning.?
?Product placement is no longer considered as ?outside the box?. Its power to leverage a brand offers marketers a different dimension to their campaigns, wherein a brand can be aligned with the right character and storyline. It also offers great cross promotional opportunities as well as a guaranteed return on investment.?
Pete Davis, Managing Director of Getmemedia.com, commented.
?Product placement makes a great addition to a brand campaign. It can be a subtle yet very influential marketing tool to achieve exposure showing your brand in action, in an environment that appeals to your target market. We expect to see a lot of interest in this opportunity on our website from our members.?
Current product placement opportunities are category exclusive, and provide an uncluttered and non intrusive advertising environment. Brands become part of the story content and a sponsor has the advantage of actually being written into a script. Placements can then reflect the desirability of the product in a real life situation, and be seen by the relevant target audience.
PRODUCT PLACEMENT
Se presenta la agencia española especializada Product Placement
El product placement o emplazamiento de producto es toda forma de comunicación comercial audiovisual consistente en incluir, mostrar o referirse a un producto, servicio o marca comercial de manera que figure en un programa.
La agencia especializada Product Placement (www.productplacement.com.es), con sede en Madrid (España) y ámbito global a través de sus partners, se presenta para hacer frente a la creciente perdida de efectividad de los anuncios televisivos tradicionales debida a la saturación de spots y pausas comerciales, al zapping, a la fragmentación de audiencias por la aparición y maneras de consumir los nuevos canales de televisión digital, a la caida de la inversión en publicidad convencional en televisión, al descenso de las ayudas estatales a medios de comunicación y como vía de financiación para producciones de obras audiovisuales, películas, series y programas de entretenimiento para televisión y videojuegos.
El product placement llega a los consumidores de manera muy efectiva, no intrusiva, logra elevados índices de impactos, establece importantes conexiones emocionales con los consumidores y es más económica que la publicidad tradicional.
El product placement será la técnica publicitaria, la herramienta de marketing, y la comunicación comercial audiovisual del Siglo XXI.