Thursday, May 24th, 2012

Peter Andre’s show is investigated for product placement

Published on July 30, 2010 by   ·   2 Comments

Peter Andre, the Australian pop star, is being investigated by Britain?s media regulators for allegedly promoting a hotel and airline in his UK reality show.

In the celebrity?s TV series, ?Peter Andre: The Next Chapter,? the former pop singer went to a luxury hotel in the United Arab Emirates with his two children.

After seeing the episode, a viewer filed a complaint to Ofcom officials, saying that Andre purposely plugged the vacation destination in Dubai. His young daughter was also accused of promoting the Emirates airline by wearing a replica stewardess outfit.

According to reports, Ofcom is now investigating the product placement occurrence.

Representatives from the network claimed that the brand references were not promotional.

Readers Comments (2)

  1. Gemma says:

    How stupid is this. Does the viewer who complained have a life ?! The show follows him and his life, he took a trip to dubai and the hotel was good how can he not show the hotel if he was staying there ?! If it’s a good hotel, it’s a good hotel, he wasn’t plugging it (as if he needs to do that with the amount of money he has!). Some people are just pathetic.

  2. Marnie says:

    The viewer was probably Katie price




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