US and Europe—different approaches to product placement

In the United States (US), product placement is a rising trend that is encouraged by regulators. In Europe, on the other hand, the product placement trend has just begun to set in.

In fact, European regulators are implementing strict rules and regulations about product placement.

Contrary to the approach in the US, European regulators do not want to conceal product placements. They want the consumers to know that certain products are being sold to the audience through media.

Product placement disclaimers will be aired before and after shows that featured them.

Doesn?t that make the placements less effective?