Friday, February 10th, 2012
Ace Hotel has a prominent role in ?Charley,? a nine-minute film directed by Dee Austin Robertson.
The story follows a young couple (played by Alexia Rasmussen and Brian McElhaney) during their romantic getaway to New York.
During the first scene, the couple is seen through a glass door with an Ace Hotel logo painted on it. According to sources, the product placement is one of three ad deals involving short movies that take place in the hotel. The deal includes Ace Hotel, Massify, and Killer Films.
Massify, a social media site for film people, held a contest last year. In just five weeks, they attracted more than 500 scripts. Killer Films then selected three scripts, which will be produced.
Apart from ?Charley,? the triumvirate of companies will also release ?Lulu at the Ace? and ?Shave.?
Massify members shelled out more than $30,000 for the three projects. Ace Hotel did not contribute to the project?s production costs, but it waived all location fees.
Jon Kaplowitz, Massify?s co-chief executive, commented: ?Nobody watches commercials anymore, and it?s cost-prohibitive to buy ads online, so we approached Ace with the idea that if we created branded-entertainment pieces, then the content itself would be a marketing vehicle for the hotel.?
Source: The Economic Times
