Honda product placement on Mad Men

Published on August 26, 2010 by David Castillo · No Comments

Once again, Mad Men featured a well-placed product placement. This time, the renowned show worked with Honda.

The fictional advertising company, Sterling Cooper Draper Pryce, was pitching for an account with an upstart motor company?Honda Motor.

However, contrary to what others may say, this was an unpaid product placement. Sources close to the deal have confirmed that script writers for the show did not even contact the auto company.

Nonetheless, it was another successful episode and product placement feature.

Readers Comments (0)

Subscribe Today

Have You Read?

Nickelodeon branded entertainment

Nickelodeon just acquired another branded entertainment asset. The popular children’s brand has acquired “Life with Boys”—a 22-episode series starring Torri Webster and ... [+]

No regs for digital product placement in Australia

What’s the difference between product placement and digital product placement? Simple answer: one is regulated and the other isn’t. And that’s ... [+]

The Middle Product Placement

ABC’s “The Middle” is taking product placement to a whole new level. In one of its latest episodes, the comedy series features ... [+]