Friday, February 10th, 2012
RR Health Technologies? LiceGuard products have a product placement arrangement in the movie, The Switch.
The film, which stars Jennifer Aniston and Jason Bateman, grossed more than $8 million during the past weekend.
In the movie, Bateman?s character chooses LiceGuard SAFE lice egg remover shampoo to treat his child. The product was also seen in other scenes.
“We are very pleased that the RobiComb and our SAFE lice remover shampoo were used in the movie ‘The Switch,’” said Mark Stearns, VP business development for ARR Health Technologies. ?It was important to the actors to show parents using a nontoxic lice treatment, and we are glad that LiceGuard was chosen from all the available options.?
