Friday, February 10th, 2012
Six out of 10 British television viewers welcome product placement if it means free content or cheaper television.
With the recent implementation of new product placement regulations, experts forecast the advertising industry to be worth more than ?100 million as the economy recovers.
Research from YouGov and Deloitte indicate a positive reception for the new rules. The industry is currently trying to recover its losses during the recession.
Based on research, product placement appealed more to the younger demographics.
?There already is a widespread pragmatic understanding of the trade-off between advertising, in all forms, and the funding of content,? explained Paul Lee, media director of Deloitte. ?Indeed if the economic outlook were to weaken, the public may even urge greater quantities of product placement, if this meant cheaper quality television.?
There were also viewers who expressed that they were annoyed with programs that contain product placement.
Source: The Independent
