Friday, February 10th, 2012

Product placement on your e-book

Published on September 8, 2010 by   ·   No Comments

According to an article from The Wall Street Journal, product placements are making their way to e-books.

With readers dropping prices, what else will be left for publishers? Their profits from e-books would not be as hefty as what they would make selling actual books. These days, young readers would prefer reading an e-book.

E-book advertisements solve this problem for the publisher.

In the past years, product placement has established itself on television, film, and music. Adding e-books to that would further strengthen the industry.

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