Thursday, May 17th, 2012
Scenario, a product placement company in UK, has signed up Gathermedia.com in order to reach out to a wider target market for its product placement services.
?Product placement is no longer considered as outside the box,? explained Geraldine Coyle from Scenario. ?Its power to leverage a brand offers marketers a different dimension to their campaigns, wherein a brand can be aligned with the right character and storyline. It also offers great cross-promotional opportunities as well as a guaranteed return on investment.?
Product placement can be made into art. Showing a brand in a film needs subtlety and style to maximize its effect on the audience.
