Break Media and Toyota created branded entertainment web series
Published on September 22, 2010 by David Castillo · No Comments
Break Media has partnered with Toyota to create branded entertainment web series.
?My First Ride? will be a web series that features footage from standup comics who are talking about their first cars. The series was produced by Break Media?s Creative Lab and Saatchi & Saatchi, Toyota?s ad agency.
The series will be used to promote Toyota?s Camry and Corolla models.
The web series will be featured on Break.com, a site that is known for its male-targeted videos.
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