Thursday, May 17th, 2012

Wall Street sequel is a canvas for brands

Published on September 28, 2010 by   ·   No Comments

?Wall Street: Money Never Sleeps? was the top grossing film in the United States (US) this past weekend.

While people are watching it, critics say that it is not as good as the original Wall Street movie which was released in the late 1980s. However, the sequel does outperform the original in one measurable area: product placement.

Unlike the first movie, the sequel assigned a specific production crew member to handle product placement. And there were several brands in the movie.

Some the included brands are: Gucci, The New York Post, Heineken, Degree, Johnnie Walker, Cracker Jacks, Forbes, Perrier, and Ferrari.

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