Thursday, May 17th, 2012
How would you measure the success of a branded entertainment online video? Getting it to the headlines doesn?t necessarily mean that it?s successful.
What does the press do? They simply make a production look good. But its efforts wear off in the long term.
The most important thing to consider is the audience and the brand. The audience will decide if the production is worth their time. On the other hand, the featured brand will see the effects of the production on brand perception.
Merge these two perspectives and you?ll have a successful production.
By getting feedback from the audience, you can also determine brand impression.
The measures of success in an online branded production shouldn?t be measured by press attention. That?s good PR, not a good production.
