Ford banks on branded entertainment to launch 2011 Focus
Published on November 23, 2010 by David Castillo · No Comments
Ford wants to create branded content to promote its latest Focus model and to commemorate its 100th anniversary in the UK.
The 2011 Focus will be the centerpiece of Ford?s upcoming global car launch. It will be supported by major international campaigns in March.
To boost promotions, the auto manufacturer will also sponsor the UEFA Champions League Final next year.
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