Monday, May 21st, 2012
[Matmi press release] — Chief Production?s eco-friendly ?Mission Green Santa? challenge for Children?s ITV gets a new lease of life – on TV and online this year.? The new show for 5 ? 11 year olds is supported by a ?Mission Green Santa? e-learning based website, made-over with new sticky content by digital engagement specialists, Matmi.
The site – including Santa?s runway, the Elf Village, games, videos, quiz questions, e-cards and more – delivers a green message to its junior audience in a fun, light-hearted and interactive way.? By being greener, kids can save Green Santa?s runway from melting so that he?s ready to take off and deliver all their presents on Christmas Eve!
Martin Offland, Director at Chief Productions, explains that when learning is fun, it doesn?t feel like ?learning? at all:? ?There?s a huge amount of eco-friendly information embedded in the Green Santa website, which kids will simply absorb as they explore the Elf Village and have fun online.? At this age, children don?t make the distinction between TV and online so we?ve had quite a challenge to merge and present content consistently in the TV show and on the new website.
?Matmi have been a tremendous asset during the production process.? They think outside the box and from the users? perspective to bring individual elements together in exciting ways.? Their experience with other ITV shows ? The Colour of Money and I?m a Celebrity – has been invaluable too.? Let?s hope we get lots of green pledges from the kids on the new website so that Green Santa has a smooth take-off on Christmas Eve!?
More about the website
The children?s pledges for greener behaviour keep their individual Carbon Calculator?s low, and earn ?Greenies? (Elf Village currency) to use on the site.? Junior fans can also:
????????? View the latest video reports from Elf Village and updates on Green Santa?s runway from Dr Maurice Berg on location.
????????? Send letters to Santa, and cards to family & friends from the Elf Village Post Office.
????????? Watch the countdown and Green Santa?s spectacular take-off on the giant TV screen in the Village Square on Christmas Eve (as long as the runway hasn?t melted by then?.).
????????? Play Green Santa online games like Polar Pogo in the village.
????????? View all the green pledges made by visitors at the Pledge Tower, as well as their own dashboard of daily, weekly, monthly and annual pledges.
????????? Pick up tips for greener living in the Elf Houses quiz.? Right & wrong answers affect players?? Carbon Calculators.
About Matmi
Established in 2001, Matmi specialises in branded entertainment and is a guiding light in the ever-changing landscape of digital marketing.? Experimenting on own-brand releases first ? online and on mobile – means we can be first to market for our clients with proven, highly effective and cutting edge digital marketing strategies and tactics.
Socialisation and engagement are the new genre of online advertising and our clients in this field include ASDA, Cancer Research, Comic Relief, EMI Music (Gorillaz, Lily Allen, Iron Maiden), ITV, United Airlines and Vimto Soft Drinks.? Find us at www.matmi.com (but there?s every chance a piece of our award winning work will find you first).? Enjoy.
