Monday, May 21st, 2012
[Matmi press release] — A promotional campaign for No.1 French holiday accommodation provider, Pierre & Vacances, is the objective of Matmi?s latest online game.? But that sounds a bit boring!? What if you could win a week?s holiday for four in a beautiful French resort or discounted tickets to The France Show – free – just by playing the classic French version of boules, Petanque!?? Now we?re talking!
Matmi?s online interpretation of the same name is a multi-player, three-level game set in super-stylish 3D representations of three classic French holiday locations.? Travel themed throughout and accompanied by a decidedly chic French holiday soundtrack, players experience the settings of:
* The relaxed elegance of Moliet?s beach resort (easy play)
* Sophisticated Deauville, ?Lady of the French coast? (medium difficulty)
* The majestic ski destination of Avoriaz (hard)
Select your player from four (slightly stereotypical) Gallic characters to play in one of three modes:
* Vs. your friend/chosen opponent online ? using the Facebook link embedded into the game, if you choose.
* Vs. an anonymous online opponent, matched up randomly by the game.
* In single player mode vs. the game itself.
Now throw the jack (or ?cochonnet? to practice your best French) and bowl the first boule, carefully selecting the direction, angle and power for each throw.? To win the game, be the first to collect 13 points – playing the three other game characters in turn in all three locations.? Courtesy of some Matmi wizardry and Petanque?s Unity 3D platform, you get fantastic angular views of the game during play, not to mention views of the stunning, authentic surroundings.
In the game you can also enter Pierre & Vacances? Prize Draw via the main menu by registering your email address.? Unlimited pairs of tickets to The France Show 2011 at Earls Court in London, 14 ? 16th January can be won ? discounted to ?10 per pair.? Up to 15th May 2011 you can enter to win a week?s holiday for four people in one of Pierre & Vacances? hundreds of beautiful French sun and ski destinations, Petanque set and ferry crossings included.
So what are you waiting for?!? Click here to play right now.
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About Pierre & Vacances
Pierre & Vacances is the largest provider of summer and ski holiday residences in Europe.? It offers over 45,000 self-catering apartments throughout France, Spain, Italy and the French Caribbean.
The Pierre & Vacances range includes over 100 ski residences in 40 major ski resorts across the French Alps and Pyrenees.? They also have 15 Pierre & Vacances Holiday Resorts, offering car-free multi-activity holiday villages – perfect for family holidays.
Holiday residences are available through the main brands of Pierre & Vacances Residences, Pierre & Vacances Resorts and Pierre & Vacances Premium.? The company also operates great value Maeva Residences in France & Spain, as well as Latitudes Hotels offering spacious bedrooms and top-class facilities.? Pierre & Vacances also offers 30 Adagio city aparthotels across Europe, ideally located in the heart of cities such as Paris, Brussels, Berlin and Vienna.
Visit www.pierreetvacances.co.uk to grab the latest offers, discounts and news.
About Matmi
Established in 2001, Matmi specialises in branded entertainment and is a guiding light in the ever-changing landscape of digital marketing.? Experimenting on own-brand releases first ? online and on mobile – means we can be first to market for our clients with proven, highly effective and cutting edge digital marketing strategies and tactics.
Socialisation and engagement are the new genre of online advertising and our clients in this field include ASDA, Cancer Research, Comic Relief, EMI Music (Gorillaz, Lily Allen, Iron Maiden), ITV, United Airlines and Vimto Soft Drinks.? Find us at www.matmi.com (but there?s every chance a piece of our award winning work will find you first).? Enjoy.
For more information, please contact:
Jeff Coghlan, big cheese, Matmi New Media Designs, 07921 620499 / jeff@matmi.com
Penny Lines, Matmi?s marketing maid, 07932 158845 / penny@matmi.com
Nick Vowles, Online Marketing Manager UK & Ireland, Pierre & Vacances, 07794 364184 / NVowles@pierre-vacances.fr
Rebecca Genin, Surf & Saltmarsh, PR for Pierre & Vacances, 07896 487148 / rebecca.genin@surfpr.co.uk
