Monday, May 21st, 2012

Chrysler races to the product placement scene

Published on December 17, 2010 by   ·   1 Comment

Chrysler is speeding on to the product placement scene. For the past years, Ford and Audi have been the top product placement auto manufacturers; but, with its recent integrations, Chrysler is determined to compete.

Dodge Challengers and Chargers will be making appearances in upcoming high-profile movies, including Green Lantern and Drive Angry 3D.

In January, Chrysler will appear in the Dilemma, a film that stars Vince Vaughn. The auto make plays a big role in the film.

And the silver screen is just one medium. The auto manufacturer also secured a product placement in the recent video of Dr. Dre titled Kush.

Readers Comments (1)

  1. [...] Chrysler is jumping head-first into product placement. [...]




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